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WTB v.36.0

Because, your people ARE your company!  With financial and economic conditions in a critical place, common sense would dictate that companies would start laying off, across the board—and certainly thousands of employees HAVE been.  But, as a company, it’s wise to view your human capital as an invaluable asset, not as an operating expense.

What is a company?  A logo or trademark?  A product set?  A brand?  Certainly, all of these elements help to define a company.  But, even the word ‘company’ is a group of individuals.  In this case, not purely for visiting, but like-minded individuals, coming together for a purpose—developing profitable goods and services, whether sold to business (B2B) or to the consumer.

So?  Where’s the story?  What’s the buzz?  The 411 is this:  Now is the perfect time to ‘right-size’ or to re-engineer your current talent roster, to better weather the economic stresses inherent in running a profitable business.  Perhaps you need to question the preconceptions you carry as a Manager and take a fresh look at your roster, much as professional sports organizations do.   Do more with less; bring in lean production staff; cut overtime and temporary needs down through innovation and fresh thinking.

The ‘idea’ re-organization.  Renovate; innovate; brainstorm; recalibrate.  Solicit input from your people.  It’s remarkable how encouraging it is to your employees to have some of their suggestions for improvement and curtailing waste implemented.  And, the most beautiful part is, ideas are free!  They don’t cost a penny, but can save untold millions to the general economy.



Economy.  When we hear that word, it has a bad connotation.  But, think of economy in it’s other context, economy of scale; economy of motion; economy of budget.  Again, by letting go of  all possible preconceptions, it’s possible to implement incremental changes that take advantage of economy without laying off employees. 

Reward innovation.  Not only should the professional Manager solicit input from his talent, innovation should be both trumpeted (recognition) and rewarded (bonus).  This doesn’t cost much and the result will be a larger investment of mindshare from your whole team.

Show no fear.  Media is a 24/7 proposition that feeds on selling fear.  Fear of bad weather, airport closures, economic slowdowns.   Don’t buy it.  There’s no choice but to endure and thrive.  That means circle your wagons and get the right people in a place they can do something about it and use this economic climate to build revenue streams while streamlining.  Economize all processes involved in your company.  Cut down wasted supplies, paper products, endless junk faxes, etc.  Utilize space properly and right size your physical layout, as well.  There’s always something that can be improved.

That’s the buzz!  Good Hunting.

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