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Previously in Candidate Resources |
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| How To A new feature for sales professionals. | ||||||||||||||||||||||||||||||||||
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Perils of the Counter Offer
Because of todays highly competitive job market and strong economy, conditions are excellent for career leverage. However, the same factors make it quite likely that you WILL receive a counter offer when you accept a more lucrative and challenging position elsewhere and tender your resignation. In limited cases the counter offer can be acceptable for a short term solution to frustrations in your current role, but in spite of many surface benefits, is accepting or even considering a counter offer in your short OR long term interests? Multiple studies of professionals who accept counter offers would indicate NO. Conducting a confidential career search while still productively employed is a time filled with promise, excitement, drama, emotions and expectations. These emotions are heightened when you are extended an offer with another firm. Clearly, its difficult to make a logic-based decision when so many emotions are flying. After acceptance of the offer, its time to give notice at your current company. Youre not out of the emotional woods, however. If youve been successful in the company for any length of time, youve developed internal relationships and friendships. In fact, you may have a close relationship with your direct manager. The feelings of camaraderie will cause pangs of regret and loss, making you doubt your decision. The heartfelt congratulations upon receipt of your resignation letter will give way to ill will and frustration from co-workers and management during your two week notice, furthering doubt in your decision to leave. Following are the perils of considering or accepting a counter offer from your current employer: 1. Beware the "What timing! Just when we were about to . . . . (promote you, give you a salary increase, bonus, etc.) What kind of company makes you resign to be rewarded for your successful performance? Follow the money--is it possible that all theyre doing is advancing you the raise you would have gotten at your next review (or should have gotten based on your last review?) and will stagnate there until theyve transferred your knowledge base to your eventual replacement? 2. Beware the Guilt Trip: "Thats regrettable, with the (sales conference, trade show, month end, quarter end . . . .) right ahead of us. . ." Recognize that theres never a convenient time for a company to lose a valued employee. Your Manager has one motive in this maneuver--damage control and maintaining the status quo. 3. Be aware that nothing really changed. In spite of a possible raise, promotion, pat-on-the-back, all of your original reasons for leaving your current employer HAVE NOT CHANGED. The employment graveyard is littered with the bones of those who have horror stories about accepting a (seemingly) lucrative counter offer only to be replaced by their assistant or a new hire after their knowledge (mindshare) had been transferred. 4. Recognize your changed status. Youve announced your intent to move on. Youre not the Golden Boy/Girl anymore. You may even be looked on as a traitor by your co-workers or Manager. This fundamental shift in your relationship will stay with you throughout your tenure at the company, should you accept a counter offer. In all likelihood, your Manager is probably grooming or recruiting a replacement for you from the day of your resignation. Certainly, youll be passed over for future promotions, training, new equipment, resources. Youve been benched, sidelined. Youre not in the loop anymore. The challenging assignments, accounts, clients will always be given to a more loyal employee. 5. Sit in your Managers shoes. If roles were reversed, what would you do if you were receiving a valued employees resignation? Why, youd first try to discourage the move--to maintain the status quo. Youd probably play to their emotions, lavish praise, lament the companys loss, play the guilt card. Youd talk about an opportunity to counter offer. Why? To buy time. This is what a Managers job is. He/shes simply doing his/her job. Next, youd start planning your employees replacement. Whether thats to have you train your assistant or to call a search firm, he/shes got to get a backup plan in place. 6. Dont buck the odds. Recent surveys reflect that 83% of professionals who accept a counter offer either leave voluntarily or are let go of their respective companies within six months of the counter offer. Reason? The place hasnt changed, none of the factors motivating your search have changed except, perhaps your compensation or your title. These seldom do change, except for the worse. If you did your due diligence before accepting a new challenge with a different company, what possibly could have turned the tables enough to make the old company fit better than the new one? 7. Beware of the counter offer thats Too Good To Be True. In every case IT IS. The worst part is, some companies will actually promise the sun, moon and stars to clear the other offer from the table and renege on THEIR promises. Case Study. Four years ago we obtained an offer and acceptance for a strong Industrial Sales Manager who wanted to relocate from the East Coast back to California to be near the wifes family. A Fortune 50 Company hired him as a Regional Manager. Upon tendering his resignation, his then current employer came back with a counter offer he couldnt refuse. Hed be transferred and relocated to S. California, open a West Coast Office and pioneer a new business unit for a $25,000 increase in base compensation. My guy called me to indicate there was no way he could turn down the counter offer. "Whats the downside?" he asked. "Theyre even picking up the costs of selling my house!" Six months later, after being terminated by his company, he sat out the tail end of the recession unemployed, with a higher house payment in a higher cost of living area, having assisted his former company in opening up a successful business unit that could thrive easily without such a high paid Manager. One of the people hed hired took his place for over $20,000 less per year in base compensation. Now, he called me back to see if my client OR any others would hire him at the income level hed achieved with his counter offer strategy. Hm-m-m . . ., an over-compensated, unemployed Industrial Sales Manager in a recession is not a very recruitable candidate. And why would I work hard to place him with another of MY valued clients? A guy whod already proven hed renege on a commitment? No, hed burned both a bridge with me and with my client. Hed exhibited two fatal flaws: Mercenary tendencies and lack of commitment to a signed agreement. Hed proven he couldnt be trusted. Moral of the story: Dont buck the odds. Counter offers dont work! The company philosophy behind making a counter offer is simple: Since youve indicated youre leaving the company anyway, theyll assist you in that process, but by making you a counter offer, they can achieve it on their terms and on their timetable. Itll be time for you to leave at the point where youre expendable. Dont be fooled by the fanfare or let yourself be bought back for a couple of dollars. Career leverage doesnt occur by staying on the treadmill. Honor your commitment to yourself and to your new company and enjoy the journey! Editors note: Thanks to Marlene McIntyre, McIntyre Management Resources, for contributions to this White Paper. |
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phone: 661-295-6666 fax: 661-295-5153 |
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