Here’s a novel idea—Instead of feeding off all the bad economic news, let’s all do our part to proactively plan for the Recovery in 2009.  The easiest change all companies can do to implement positive change is to spread GOOD NEWS.

Good news may travel fast, but often it’s swallowed up by all the bad news surrounding it.  Traditional news media sell on fear, so it’s only natural that bad news outstrips the good in any medium.  It’s up to companies from the top down to spread any good news, send press releases touting process improvements or small spikes in sales.  It’s uplifting for employees, families of employees and to vendors, customers all, to start seeing whatever light is at the end of the tunnel.

Economic cycles are called cycles for a simple reason.  There are low ebbs followed by highs.  So, individually and as organizations, trumpet your successes; air your little wins; tout upticks with your product lines or service levels.  Just as news of market collapses become self fulfilling, so can news of the evidence that we’re beginning to rebound.

As financial assistance actually hits the streets, insiders among our clients predict they’ll start doing more business in the late second and third quarters.  Let’s plan for that and give kudos at each bit of positive news breaks.

Good Hunting!

---

v.36.0: Because, your people ARE your company!